Third-Party Activations

Velocidi integrates with the following catalog of third-party platforms:

Adestra#

Make the most of your customer data with email and marketing automation supercharged by Velocidi’s machine learning capabilities.

Adform#

Serve personalized display ads to your machine learning-powered audiences via integration between Adform and Velocidi.

Criteo#

Connect with Velocidi to make the most out of Criteo’s advertising technology solutions with your machine learning tailored audiences.

E-goi#

E-goi integration allows you to attach Tags to existing E-goi Contacts according to segmentation rules defined within the CDP.

Customer Data Import from an E-goi Source#

To be able to attach tags to E-goi contacts, the CDP needs to have access to their E-goi identifier first, so this functionality requires you to first configure a Customer data import.

To make sure that the CDP is synchronized with the E-goi contact list and new users have the opportunity to be activated once the destination is enabled, you should also configure the import to happen on schedule, and, thus, keep the contact list and the CDP data in sync.

Enabling Activations#

Once you are confident you are already importing the Contact List data into your CDP, you can enable a destination and use the segmentation capabilities to attach tags to your contacts on E-goi side.

Go ahead and create a new destination of type E-goi - Contact Tags. Just as with the customer import you need to provide this destination with an API key and List ID. The difference for the API key is that the destination requires different permissions, namely:

  • Attach tag to contact
  • Detach tag from contact
  • Get all contacts
  • Get all tags
  • Create tag
  • Get my account info

The List ID should be the same you configured for the customer import.

After those details are filled in, you should specify the Data mapping you want to create between E-goi Tags and CDP segments your users may or not belong to.

E-goi Contacts destination data mapping

For every pair tag/segment you specify, an activated user of this destination will:

  • have the corresponding tag attached if it belongs to the CDP segment
  • have the corresponding tag detached if it does not belong to the CDP segment.

Finally, you should also define a trigger for this destination. Schedule triggers will ensure your users continue to be activated even when they do not interact with your website.

Facebook Conversions API#

Facebook Conversions API activations allow you to send events captured with Velocidi tracking pixel directly to Facebook using their dedicated API. This allows improving on the data tracked by the Facebook pixel by complementing it with information only available on the Velocidi CDP (e.g., extra user ids). It also enables tracking events in the scenarios where the facebook pixel can't be used (e.g., due to the lack of support for third-party cookies).

These activations differ from the rest of the activations in the sense that they don't allow pushing individual user attributes to third-party platforms, but rather user events.

Collecting Events#

In order to send events to Facebook, you need to first start sending Facebook tracking information within your tracking events. To do so, all event type schemas support the facebookConversionTracking field, where you can customize the event_name and custom_data with the same data you would use when using the facebook pixel. For an example of what that schema looks like, you can check the pageView event type documentation.

This means that if you have a JavaScript tag using the Facebook pixel that would include a call such as the following:

fbq("track", "Purchase", {currency: "USD", value: 30.00});

You would mimic the same Facebook tracking event using the Velocidi CDP tag with:

pcdp("event", "track", {
"facebookConversionTracking": {
"event_name": "Purchase",
"custom_data": {
"currency": "USD",
"value": 30
}
}
// extra event data should be included here
});

Enabling Activations#

Once you're sending Facebook events embedded within your Velocidi CDP events, you need to create a destination so that events are properly pushed to Facebook. To do so, create a destination of type Facebook - Conversions API, configuring it with the proper pixel ID and system access token, which you should generate directly from Facebook. After a destination being set up and enabled, tracking events should start being pushed to Facebook as soon as they arrive on the CDP.

Deduplicating Events#

If you're using both Facebook pixel and the Velocidi CDP tag you might happen to send the same event to Facebook twice. In order to avoid Facebook considering the duplicated event as two different events, you should set up a deduplication process. To do that, you should send the same event name and event id in both the Facebook pixel and the Velocidi CDP tag.

Building on the previous example, you should start including an eventID on calls to Facebook pixel:

fbq("track", "Purchase", {currency: "USD", value: 30.00}, {eventID: my_event_id});

And send the same event id when using the Velocidi CDP tag:

pcdp("event", "track", {
"facebookConversionTracking": {
"event_name": "Purchase",
"event_id": my_event_id,
"custom_data": {
"currency": "USD",
"value": 30
}
}
// extra event data should be included here
});

Filtering by Pixel ID#

You might want to configure different destinations for different pixel ids. In order to do so, you can send an optional pixel_id property on facebookConversionTracking that indicates the pixel ID the event should be associated with:

pcdp("event", "track", {
"facebookConversionTracking": {
"event_name": "Purchase",
"pixel_id": my_pixel_id,
"custom_data": {
"currency": "USD",
"value": 30
}
}
// extra event data should be included here
});

Once you're doing that, you can enable the "Filter by Facebook Pixel ID" option in your destination so that only events whose pixel ID matches the pixel ID of the destination are pushed via that destination.

Facebook Custom Audiences#

Activate email and device IDs to Facebook Custom Audiences using a server-to-server connection. Re-engage dormant clients who haven’t visited the site in a while to improve retention rates.

Facebook Pixel#

Reach your pre-segmented audiences on Facebook to serve relevant and timely ads to the right people at the right time.

Google Ads#

Connect Velocidi and Google Ads to reach your first-party audiences in search and display campaigns.

Google Analytics#

Connect Velocidi and Google Analytics to incorporate your first-party audience intelligence into your e-commerce analytics.

Google Display & Video 360#

Connect Velocidi and Google Display & Video 360 and to deliver campaigns to your first-party audiences.

intelliAd#

Connect with intelliAd’s performance marketing suite and push your smart audiences to maximize your performance.

Mailchimp#

Collect data and push smart audiences to Mailchimp. Apply powerful machine learning to your email marketing with Velocidi.

Mailgun#

Mailgun’s out-of-the-box integrations lets you push your audiences and improve email marketing ROI with machine learning-powered segments.

MediaMath#

Push your audiences to MediaMath using its pixel and segment parameters, or S2S integration, using cookie syncing to identify MediaMath’s user cookies.

Monetate#

Integrate the data from one of the leading customer personalization platforms to enrich your customer profiles.

Pinterest#

Connect to Pinterest to reach people who are ready for your ideas and products and capitalize on that data.

Postmark#

Postmark and Velocidi work in tandem to make automated transactional emails even more effective with the power of machine learning.

Remintrex#

Supercharge your retargeting strategy with Remintrex powered by Velocidi’s smart audiences and captivate visitors who’d be lost otherwise.

SendGrid#

Automatically send audiences to Sendgrid and supercharge your transactional and email marketing data with machine learning.

Sendinblue#

Go beyond Sendinblue’s dashboard by pushing your smart segments. Make the most out of your email campaigns, transactional emails, SMS messages, chat and CRM data.

Smartclip#

Smartclip offers you the possibility to offer personalized multiscreen ad experience to your audiences via integration with Velocidi.

SpotX#

Syncing SpotX and Velocidi gives valuable insight into video performance across desktop, mobile and connected devices.

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