Supported Events

Supported events fall into one of the following channels:

Web

Events related to web browsing.

• App View
• Content View
• Newsletter Signup
• Page View
• Search

E-Commerce

Events related to e-commerce.

• Add to Cart
• Add to Wishlist
• Cart View
• Checkout Step
• Login
• Order Place
• Product Click
• Product Customization
• Product Feedback
• Product Impression
• Product View
• Product View Details
• Remove from Cart

Email

Events related to e-mail.

• Email Bounce
• Email Click
• Email Complaint
• Email Delivery
• Email Send
• Email Unsubscribe
• Email View

Advertising

Events related to advertising.

• Ad Click
• Ad View

Custom

Custom events are available for addressing data collection needs that are unique to specific clients. If your business has e-commerce features that are novel or uncommon, adding custom events ensures that this behavior can be tracked and used for segmentation.

• Custom

Uncategorized

Any other event type not listed above will fall into the uncategorized channel.